Summary: In this article we consider the potential advantages and challenges of an organisation having access to a unified digital profile for each of their customers. We use an example of booking a vacation online to illustrate how the user experience differs greatly depending on the amount of information available …

Summary: In this article we look at how privacy concerns within education are impacting progress towards customised training in the classroom and consider a promising solution to the problem.

In this article we look at how privacy concerns within education are impacting progress towards customised training in the classroom and …

Data analytics is increasingly becoming a tool for organisations to help their customers live richer, healthier and more engaged lives and not just provide a means for targeted marketing of products and services. In this short article, we look at how RunKeeper is using data analytics to improve the lives …